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creator

Caroline is an avid photographer who loves to design and when she’s not leading her team, coaching, writing, or designing, you can find her hiking or biking.

She is what is called a smart creative who combines her skills and experience from leading multi million dollar urban renewal projects with her creative and entrepreneurial talents.

An innovator who is not afraid to fail forward on the way to create impactful change. Her life’s motto is “Dare to Create”​. She has emphasized many times the importance of stepping outside of known boundaries or conventions. “Nothing is crazy – really”.

story

She started her career in law, built an impressive resume as projectmanager and today she is a leader in tech. As founder and CEO of ANDRS Projects Europe B.V. (Amsterdam (NL)) and ANDRS Projects NA Inc. (Waterloo (CAN)), she leads ANDRS’ remote global team of rockstars that work on ANDRS’ innovative software as a service (SaaS) brands.

// On business //

“Today your company from inception needs to have a global mindset and at the same time develop deep local awareness of the markets you are operating in or are acquiring talent from. That not only takes leadership and vision, but also guts and confidence.

I have learned (and failed forward) to lead our products, remote team and clients through that rocky road to success. On that journey – whether you are dealing with product development, business model innovation or addressing client value – in all aspects of your business – “collaboration” is your key component that should be nurtured always.”

// On CV Originals //

“Although I’ve been photographing and designing for years, I really fled into designing, photography and upping my camera skills at a time I was physically overcoming some challenges. I found a real creative outlet in it, and decided to open up shop. I hope that my prints inspire you.

// On creating //

“When you create new things – you will find it is not a very structured process. A creative process is iterative and often kind of messy. But the creative process enables us to freely try out things, test things, build and rebuild, draw, erase, write and rewrite, redesign, play around with various angles or Lightroom presets until we think we got it all just right.

Just like building a business – there is never a straight line to creative success. But when you are able to combine the creative messy process that dominates your daily train of thoughts with a structured approach, at those moments you can move mountains.”

// Connect //

Get in touch for speaking opportunities, if you’re looking for an ambitious business coach or if you’d like to book a strategy session